Fridgexpress Ltd is committed to protecting your personal information.
Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
It also tells you which cookies are used on our website, how they are used, and how you can opt out of their use.
We may change this policy by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 8th May 2017.
What we collect
We may collect the following information:
- Name and job title
- Contact information including email address
- Demographic information such as postcode, preferences and interest
- Other information relevant to customer surveys and/or offers
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
- Internal record keeping
- We may use the information to improve our products and services
- We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided
- From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
- Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
- If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at email address
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to the address on our contact page.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.
What is a cookie?
A cookie is a small amount of data, which often includes a unique identifier, that is sent to your device’s browser from a website’s server.
This data is stored on your device’s hard drive and may remain there after your session.
Each website, and third party service provider used by the website, can send its own cookie to your browser if your browser’s preferences allow it.
A browser is an application that allows you to surf the internet. The most common browsers are Chrome, Internet Explorer, Firefox and Safari. Most browsers are secure and offer quick and easy ways to delete information like cookies.
To protect your privacy your browser only permits a website or third party service provider to access the cookies it has sent to you, not the cookies sent to you by other sites or other third party service providers.
A cookie will contain some anonymous information such as a unique identifier and the site name and some digits and numbers. It allows a website to remember things like your preferences or what’s in your shopping basket.
What do cookies do?
Cookies record information about your online preferences and allow websites to be tailored to your interests. Information supplied by cookies can help to analyse your use of a site and provide you with a better user experience. Cookies can also be used to serve advertising to you following your session as you visit other sites.
Types of cookies
First party cookies
First party cookies are set by the website you are visiting and they can only be read by that site.
Third party cookies
Third party cookies are set by other organisations that we use for different services. These suppliers may set cookies on our behalf in order to report.
For example, Fridgexpress Ltd uses Google Analytics in order to understand how effective our website is in meeting the needs of its users.
Session Cookies are stored only for the duration of your visit to a website and these are deleted from your device when your browsing session ends.
This type of cookie is saved on your device for a fixed period. Persistent cookies are used where we need to know who you are for more than one session. For example, if you have asked us to remember preferences like your username.
First party cookies
Our website uses first party cookies. These cookies are used to help us collect information about how visitors use the website. The cookies store unique identifiers that allow us to track a visitor’s progress through the website.
Third party cookies
We use third party cookies to analyse our website via Google Analytics. These cookies allow us to see how our website performs and how visitors interact with the website. The data and information from these cookies allows us to make improvements to give a better service and user experience as well as seeing areas where we can improve.
We can also see how often users have visited, where they leave our website, where they enter our website and what marketing channel is most effective for our marketing campaigns.
We also use Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our site. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network.
This may mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an enquiry.
You can choose how cookies are handled by your device via your browser settings.
The most popular browsers allow users to a) accept all cookies, b) to notify you when a cookie is issued, or c) to not receive cookies at any time. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences.
You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.